The subjects of consumer culture in the Muslim world, and Muslims as a specific target group in the consumer market, are rather new realms for academic researchers. For many Muslims, consumption plays an increasing role in identity formation. This conference aims at creating a network of international scholars and young researchers with various approaches to the subject, and initiating cooperation and exchange between them. Participants come from various countries of the Middle East and Europe as well as Indonesia and the United States.

For further information on the programme and registration information visit the website of the Free University, or contact jpink@zedat.fu-berlin.de.