Slovakia: Monitoring of PSB in Slovakia and the Czech Republic

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EUMAP: EU Monitoring and Advocacy Program > Advocacy > EUMAP Advocacy > EUMAP advocacy: Media Policy > Follow-up action on Television across Europe report in full swing > Slovakia: Monitoring of PSB in Slovakia and the Czech Republic

Slovakia: Monitoring of PSB in Slovakia and the Czech Republic

Proposed by the Bratislava-based media centre Memo 98, this followup project to the 2005 TV across Europe monitoring will monitor the content carried by the public service broadcasters in Slovakia and the Czech Republic. The project addresses problems in the quality of the content aired by broadcasters in these two countries, which are slightly different.

In Slovakia, the perceived problem, to be developed and analysed through the monitoring, is the over-commercialisation of the public service broadcaster, which appears to be driven by a ratings-focused approach that has seen the public broadcaster mimicking its commercial rivals. The project’s researchers are to document this trend and to present it to the public, along with information about how the trend diverges from the statutory and public policy mandate of the public broadcaster.

In the Czech Republic, the focus will be on the quality of the public broadcaster’s news content. The "Television across Europe" report itself questioned whether the news standards of this broadcaster were adequate, but the criticism was rejected by the broadcaster on the basis that it had not performed a full and independent analysis. This project will fill that gap.

Memo 98 has been involved in media content monitoring, including project work on election coverage in some 24 countries, for over eight years. It has developed its own methodologies for election for other content monitoring.

Read about the other winning projects in the first round of follow-up actions to the Television across Europe monitoring.

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